What information will we collect about you?
When you use Serendipity Tailormade we will collect the following information about you:
Date of Birth (you must be over 18 to make a booking or participate in our competitions)
Serendipity Tailormade collects information about how you use Serendipity Tailormade via our website(s) and the device(s) that you use to access the service. This includes collecting unique online identifiers such as IP addresses, which are numbers that uniquely identify a specific computer or other network device on the internet. For more information, see our section on ‘cookies’ below.
How will Serendipity Tailormade use the information it collects about me?
Serendipity Tailormade will use your personal data for a number of purposes including the following:
To manage your booking(s) with Serendipity Tailormade
To respond to feedback, queries and complaints that you submit to us.
To send you marketing communications about Serendipity Tailormade products and services. We will only do this where you give us your clear consent to do so.
To provide our digital brand guidelines to you through our self-service portal.
The lawful justification for collecting and using your personal data for Serendipity Tailormade competitions is that it is necessary for the performance of the relevant competition which you contractually enter into. Failure to provide mandatory data fields denoted by a ‘*’ will mean that we will not be able to enter you into the relevant competition.
The lawful justification for sending marketing communications about Serendipity Tailormade products and services to you is that you have given clear consent for your personal data to be used for this specific purpose. You are always in control of your data. You can opt in or out of receiving marketing communications during the registration process for Email Newsletters or at the time of enquiry or booking. You can also unsubscribe from Serendipity Tailormade marketing communications by clicking ‘Unsubscribe’ on the footer of a Serendipity Tailormade marketing email.
The lawful justification for matching the data we collect with other data that we hold about you if you have used Serendipity Tailormade products and services before is because we have a legitimate business interest for your personal data to be used for this specific purpose. This enables us to send you relevant and personalised content designed to make your journey smoother and more enjoyable. We have conducted an assessment to make sure that the benefits to you are equal to the benefits to us. You have the right to object to this processing which you can exercise by contacting firstname.lastname@example.org. Please note that if you object, this may affect our ability to send personalised marketing communications to you.
We will keep your information within Serendipity Tailormade and our trusted third parties except where disclosure is required by law, for example to government bodies and law enforcement agencies. In some cases we may be required to disclose your personal information to comply with legal requirements and requests from government agencies if required for the purposes set out above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws. We may also disclose your personal information to our group companies or to third parties:
Who provide us with payment related, data management and profiling, analytics, advertising or other services in order to process your bookings, provide information about tailored and individualized services/offers including on social media, and provide you with any information that you have requested;
Where we consider that we need to in order to comply with any law or regulation, where we suspect that any criminal offence may have been committed, to protect our rights, property or safety or that of others and in any circumstances where we consider that we are permitted to do so by law or regulation; and
Where that third party is a professional adviser to us or any of our group companies.
In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.
Our site may contain links to other websites belonging to third parties. We do not control the privacy practices of these other websites. You should therefore make sure when you leave our site that you have read that website’s Privacy Notice.
Transmission of Data outside the EEA
Some of our trusted partners that we share your personal data with may need to transfer personal data overseas. As we are responsible for your personal data, we always ensure that your information remains protected and secure when being transferred. Where permitted by law, if you do not consent to this transfer, then please do not register on our site as we will be unable to provide you with our services.
How long will Serendipity Tailormade keep my information?
Your personal details for marketing communications will be retained for a period of three years from the date of your last interaction with the marketing communication (i.e. opening an email or clicking on a link within the email) at which point all of your personal details is removed from our systems.
Where you tell us that you no longer wish to receive marketing messages about Serendipity Tailormade products and services, we will keep this information about you until you tell us otherwise. This is to ensure that we don’t send you any further marketing communications in error.
What rights do I have over my personal data?
Under the General Data Protection Regulation, you have the right to:
Access your personal data by making a subject access request
Rectification, erasure or restriction of your information where this is justified
Object to the processing of your information where this is justified
To exercise your rights, please contact the Serendipity Tailormade Data Protection Officer using the following contact details:
Data Protection Officer, Serendipity Tailormade
1a Local Board Road
Watford WD17 2JP
Privacy & Cookies
The different types of cookies we use
Serendipity Tailormade use the following categories of cookies on our websites:
Strictly necessary – These cookies are essential for certain features of our websites to work. These cookies do not record identifiable personal information and we do not need your consent to place these cookies on your device. Without these cookies some services you have asked for cannot be provided.
Performance – These cookies are used to collect anonymous information about how you use our websites. This information is used to help us improve our websites and understand how effective our adverts are. In some case we use trusted third parties to collect this information for us which may include recording your use of our websites but they only use the information for the purposes explained. By using our websites, you agree that we can place these types of cookies on your device. You have the right to object from being recorded on our websites by clicking here.
Functionality – These cookies are used to provide services or remember settings to enhance your visit for example text size or other preferences. The information these cookies collect is anonymous and does not enable us to track your browsing activity on other websites. By using our websites, you agree that we can place these types of cookies on your device.
Social Media – These cookies are used when users share information using social media accounts. We use Facebook’s pixels.
Targeting and Advertising – These cookies are used by trusted third parties to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Information contained in these cookies is anonymous and doesn’t contain your personal information. To find out more about cookies used for targeting and advertising follow www.youronlinechoices.com and www.networkadvertising.org or contact us at email@example.com for further information about the trusted third parties we use.
Managing cookies – If you’d prefer to restrict, block or delete cookies from Serendipity Tailormade and our third party advertisers, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences. If you choose to disable all cookies we cannot guarantee the performance of our websites and some features may not work as expected.
Links to other websites – This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.
Changes to this privacy notice
We may update this Privacy Notice from time to time and we will notify you of any material changes using the email address you have provided upon registration or by an announcement on the site. The changes will apply to the use of the site after such notice. Where permitted by law, if you use the site after the date on which the changes come into effect, you will be deemed to have accepted the new Privacy Notice.
At the start of this privacy notice, we will tell you when it was last updated.